When I first started at First Integrity, they had been in business almost 20 years but still had no brand guide. I was part of the first of several hires that really established both an internal and external marketing department. As they continue to grow beyond a local, Colorado company, into a national one, I created this guide to maintain consistency across their ever growing brand. It includes guidelines about font, colors, even swag displays. My hope is that this booklet will be printed and distributed to local marketing teams as the company continues to grow in other markets.
I wanted the book to showcase the First Integrity look and feel we had developed over the 3 years I had been there.